Hey Coach Dave
Creating new brand identity and marketing strategy for personal development coach
CLIENT
Dave O’Connor
BRIEF
Dave O'Connor, a personal development coach located in Lake Forest, IL, partnered with Up Digital for a complete brand transformation. We designed a fresh brand identity, developed a new website, and crafted a dynamic marketing and newsletter strategy.
Additionally, we enhanced Dave's website SEO with informative and keyword-rich blog posts. Our team executed meta ads to drive increased traffic and boost Dave's online presence.
SERVICES
· Newsletter Marketing
· Web Design & Development
· Branding
· Logo Design
· Social Media Management
· Copy Writing
· Video Editing
WEBSITE
Web & Mobile Design
Objectives:
· Create a visually appealing, navigable website.
· Improve user engagement and simplify appointment bookings.
· Increase lead generation and track website performance.
Execution:
· Employed custom graphics for a cohesive brand image.
· Integrated Calendly for easy scheduling.
· Added a lead-generation pop-up to attract potential clients.
· Installed Google Analytics for insights on user behavior and marketing effectiveness.
New Brand Identity
The rebranding effort included a new slogan and brand name that align with the target demographic's preferences and Dave's coaching style.
New Slogan: "Dude, it's a great time for a change," was crafted to appeal directly to professional men in their 30s, emphasizing the timely relevance and benefits of coaching.
Rebranding to "Hey, Coach Dave": The updated brand name was chosen to underscore Dave's friendly and accessible approach to coaching, making it easy for potential clients to connect with him.
Social Media Icon
Logo
Social Media & Advertising Strategy
Dave's revamped social media strategy focused on creating engaging, educational, and interactive content, utilizing platforms like Reels, YouTube shorts, and TikTok to engage his target audience. The goals were ambitious: to generate new leads and increase website traffic by 30%.
Branding Materials
Our extensive research indicated that Coach Dave's primary target audience consists primarily of millennials. To effectively reach this audience, we concentrated our marketing efforts on prominent platforms such as LinkedIn, Facebook, Instagram, and YouTube.
Branding Materials: Our team created visually compelling banners for both Facebook and LinkedIn, along with an eye-catching email signature. Additionally, we introduced a monthly newsletter as a key component of our marketing strategy.
Digital Business Card: To overcome the limitations of traditional print business cards, we designed a digital business card. This card, easily shared via a QR code, modernizes the exchange of contact information, making it more efficient and memorable.
