Crelance
Bringing an innovative market place app to life
CLIENT
Crelance
BRIEF
The Up Digital team is proud to introduce Crelance, a distinctive app born from the fusion of "creative" and "freelance." This innovative platform serves a dual purpose, seamlessly connecting artists and clients worldwide.
Crelance provides job opportunities not only for content creators and freelancers but also makes advertising solutions accessible to small businesses operating on limited budgets.
SERVICES
· App Design
· Branding & Logo Design
· Business Model Development
· Brand Naming
· Copywriting
APP
Process
Objective: Develop an innovative app designed to serve to the unique needs of students, small businesses, and freelance workers.
Strategy Implementation:
Identifying Primary Users: Up Digital defined the target audience as students, small businesses, and freelancers.
Brand Identity and Tone: The team developed Crelance's brand and tone to resonate with freelancers' creative and professional goals, focusing on design and user experience.
Market Research and Interviews: Through industry research and user interviews, Up Digital gathered essential insights to align Crelance's features with freelancers' needs.
Marketing Strategy: Our team designed a digital marketing strategy to promote Crelance, using social media, content marketing, and ads to attract users.
New Brand Identity
Crafting the Logo: Our goal was to capture Crelance's spirit, leading to the design of a unique 'C' shaped logo. This symbol became the foundation of our brand identity.
Establishing Brand Guidelines: This included specifying usage rules for our logo, typeface selections, and color palette to ensure consistency across all platforms. We also outlined the tone of voice for marketing materials and digital content.
Choosing Design Elements: The selection of the logo, typeface, and color scheme was driven by the desire to create a contemporary and inviting look. Vibrant colors were specifically chosen to resonate with a younger demographic.
Logo
Color Variations
Design Process
Initial Research: Up Digital gathered insights on user preferences to inform the design strategy.
Adobe XD Wireframing: The team transitioned from sketches to high-fidelity wireframes in Adobe XD, focusing on a user-friendly UI and coherent navigation flow.
Prototyping and Interaction: Interactive prototypes were developed to simulate the user experience, incorporating transitions and navigational flows directly in Adobe XD.
User Testing: Feedback from usability testing led to iterative wireframe refinements, enhancing the app's functionality and user interface.
Final Design: The finalized wireframes, consistent with Crelance’s brand identity, were meticulously documented and handed off for development.
Business Model
The use of the Business Model Canvas significantly contributed to Crelance's strategic development and marketing efforts. It allowed our team to:
Understand the intricacies of their business model at a glance.
Make data-driven decisions that enhanced Crelance’s market positioning.
Foster a shared understanding and collaborative environment among stakeholders.
Silo website
Challenge: Crelance faced the common challenge of improving its visibility and search engine rankings to attract more users. The team aimed to make the platform's content more discoverable and relevant, both to search engines and users.
Solution: Up Digital implemented an SEO silo structure to organize content more effectively. This strategy involves grouping related information together on the website to create a clear hierarchy and logical structure, which is easier for search engines to crawl and understand.
