Creative Health
Developing an Integrated Brand Identity, Digital Presence, and Marketing Framework for Art Therapy Brand
CLIENT
Creative Health
BRIEF
Creative Health, an organization promoting health through art therapy, partnered with Up Digital Agency to boost its online presence.
The goal was to design a website that truly reflects Creative Health's mission and showcases the "Createful app," a tool designed to enhance therapy sessions.
The challenge was to highlight both the app and Creative Health's services effectively on the site.
SERVICES
· Marketing Strategy
· Web Design & Development
· Graphic Design
· Custom Animation
· Social Media Management
· Copy Writing
· Video Editing
WEBSITE
Web & Mobile Design
We delivered a user-friendly website featuring engaging animations, custom designs, and special access areas for investors, all while ensuring the site reflected Creative Health’s innovative spirit.
Our challenge: Highlight both the app and Creative Health's services effectively on the site.
Solution: The site now serves as a one-stop platform for users to understand how the app complements therapy sessions. This approach has helped Creative Health more effectively reach its target audience, demonstrating the synergy between traditional therapy services and digital enhancements.
Custom Web Animation and GIFs
A key part of our strategy was the creation of custom GIFs and animations, specifically designed for the Creative Health website. As a result, we successfully showcased Creative Health's mission, making their online platform a vivid extension of their therapeutic work.
Social Media Strategy
For Creative Health's social media, we mixed engaging reels, personal success stories, and informative posts to highlight the benefits of art therapy.
We also pushed the brand’s reach further with targeted ads, collaborations with mental health influencers, and live sessions with therapy experts. These efforts brought more followers, increased engagement, and sparked conversations about mental wellness through art.
Lead Magnet
Objective
To offer the research report as a free download in exchange for newsletter subscriptions, thereby providing value and expanding the subscriber base.
Result
This approach led to a noticeable increase in newsletter sign-ups, broadening Creative Health's reach and enabling more effective audience engagement.
