Velle
Up Digital worked with Velle to elevate Branding and Engagement through Innovative Advertising
About The Client
Since 2005, Velle has been crafting a range of oatmeal-based plant products. For numerous years, Velle has held the top position as the leading brand in the alternative dairy product market. Velle employs a distinctive technology to create natural plant yogurts. Within its product lineup, Velle produces dairy-free coconut yogurts, alternative milk options, smoothies, cereal bars, and more.
900k
Total Impressions
15.1k
Total Engagements
+5%
Brand Awareness
+20%
Total Sales
Objective
The primary objective was to achieve a substantial 5% increase in brand awareness through an impactful advertising campaign.
Challenges
Nurturing brand recognition after recent updates.
Aligning new product launches with the target audience's preferences.
Approach
Content-Driven Engagement: The approach focused on building a deeper connection with the audience through value-driven content.
Innovative Image Campaign: A creative image-based advertising campaign was introduced, aiming to deliver not just promotional messages, but also valuable content to the audience.
Content Utilization: The campaign offered useful and relevant content, such as recipes incorporating Velle products, showcasing the brand's versatility and usefulness.
Segmented Audience Campaigns: To cater to diverse audience profiles, separate advertising campaigns were devised for teenagers, students, young breastfeeding mothers, and vegans.
Measurement Metrics: The success of the campaign was gauged through two key metrics: average site engagement time and bounce rate.
Results
Extended User Engagement: The inclusion of meaningful content led to a noteworthy 6-minute increase in average time spent on the site, indicating higher user engagement.
Reduced Bounce Rate: The strategic approach led to a reduction of 2-percentage points in the bounce rate, reflecting improved user interaction.
Brand Recall Success: The campaigns effectively contributed to the primary goal, elevating top-of-mind brand awareness by an impressive 5-percentage point increase.
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