Bayer, Elevit
Up Digital worked with Bayer to elevate awareness and sales for Vitamins for pregnant women
About The Client
Elevit is a pre-conception and pregnancy multivitamin and mineral supplement that has been specially formulated to help meet the increased nutritional needs of women who are trying to conceive or who are pregnant.
1.8M+
Total Views
65%
Montly Reach
+6p.p
Brand Awareness
+30%
Total Sales
Objective
To enhance awareness among pregnant women and drive an increase in online sales for pregnancy-related products.
Challenge
The absence of pregnancy-specific targeting on Meta ads posed a challenge. The task was to pinpoint the right interests unique to pregnant women—not just mothers. Additionally, promoting trimester-specific vitamin products complicated identifying the ideal target audience. The goal was to conquer these hurdles and boost sales on the website.
Approach
Audience Exploration: Rigorous testing was conducted to identify the inherent interests of pregnant women, ensuring accurate targeting.
Diverse Product Line: Offering vitamins catering to different pregnancy trimesters added complexity to audience targeting.
Retargeting and Lookalike Audiences: Retargeting efforts focused on users who visited the site but didn't complete purchases. Lookalike audiences were created based on these visitors.
Strategic Data Acquisition: Partnering with specialized operators, we sourced audience data of individuals who recently purchased pregnancy tests from pharmacies within the last three months.
Comprehensive Reach: Leveraging the Custom Engagement Plus (CEP) approach, the reach of pregnant women was significantly amplified from 53% to an impressive 87%.
Increased Awareness: Through client measurements, we demonstrated a notable 6-percentage point increase in awareness among the target audience.
Results
Sales Surge: Sales figures surged by an impressive 30% compared to the previous year, illustrating the efficacy of the campaign.
Enhanced Reach: The strategic use of the CEP approach allowed for a substantial increase in reaching pregnant women, thereby maximizing campaign impact.
Heightened Awareness: The campaign successfully elevated awareness levels by 6 percentage points, as indicated by client metrics.
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