Wellness In Bloom
Healthy and sustainable campaign
CLIENT
Wellness in Bloom
BRIEF
Priscilla Grace Barnes is a Registered Nurse, Personal Trainer, and Nutritional Coach.
For this project, UpDigital collaborated with another agency, "Orange Umbrella," to assist Priscilla in developing a community for individuals seeking guidance on their journey to health and wellness. Priscilla required a compelling brand message, a website, and a social media presence to begin fostering relationships with people committed to establishing healthy, sustainable habits.
SERVICES
· Brand Identity
· Logo Creation
· Web Design
· Web Development
New Brand Identity
Wellness in Bloom is dedicated to creating a new era of healthy habits. Its visual identity draws inspiration from two complementary themes: Quality and Wellness. Quality is depicted through sophisticated, yet minimal touchpoints, inspired by eco-minimalism. Meanwhile, wellness is conveyed through an earthy and calming color palette, alongside impactful creative copywriting.
Logo
Logo Variations
Colors
Merchandise
We aimed to introduce "blossom" touch-points that Wellness in Bloom could incorporate as limited edition items. The company received a variety of unique merchandise pieces and brand extensions, ranging from thermos mugs to clothing.
Photography
Our photoshoots are designed to showcase the distinctive essence of Priscilla's services. Each session focuses on displaying a variety of workouts and nutritional advice. This imagery distinguishes Wellness in Bloom from other sports influencers by cultivating a relaxed, calm, and safe atmosphere. In collaboration with our photographer, we aimed to convey one clear message: this individual is dedicated to your well-being and is committed to helping you achieve your goals most efficiently and healthily possible.
