Slavista
Launching Miami's Premier Slavic Cuisine Experience
CLIENT
Slavista
BRIEF
Miami's food scene was missing something big: quality Slavic cuisine delivered right to your door. That's where Slavista stepped in, the only name in town offering authentic Eastern European flavors.
To make sure everyone in Miami knew about them and to help them stand out, Slavista teamed up with Up Digital. Our job? To build their brand from the ground up, ensuring Slavista would not only enter the market but dominate it as Miami's go-to for Slavic cuisine.
SERVICES
· Branding & Logo Design
· Marketing Materials
· Packaging Design
· Event Management
· Product Photography
· Social Media Management
· Brand Mascot
Objectives
· Establish the Brand: Create a strong, appealing brand identity for Slavista from scratch.
· Build Online and Community Presence: Enhance Slavista’s visibility both online and within the local Miami community.
· Cultivate Customer Engagement: Foster a connection with the audience through social media and a landmark tasting event.
New Brand Identity
For Slavista's new brand identity, we decided to take a bold and creative approach to stand out in the crowded Miami food scene. We introduced three main characters: a Slavic woman, a raccoon, and a Slavic guy. Each character represents the universal appeal of Slavic cuisine, embodying the idea that all love this food, transcending borders and species. To bring our concept to life, each character was depicted with a piece of food in front of their eyes. This imaginative design choice underscores a simple truth: when hunger strikes, food is all you can think about.
Marketing Materials
For Slavista's marketing materials, we took inspiration from our newly developed mascots to create a cohesive look across the newly designed menu, tasting event flyers, and packaging.
Signature Tasting Event
We didn’t just organize an event; we created an experience. This was Miami’s formal introduction to Slavista and Slavic cuisine, designed to immerse attendees in the culture, flavors, and stories of Eastern Europe, making Slavista a memorable and talked-about brand.
Social Media Launch
Starting from zero, we built Slavista’s social media presence to be a vibrant showcase of their offerings. Through bold photography, captivating videos, and interactive content, we introduced Slavic cuisine to Miami’s digital community, creating buzz and fostering a growing base of followers and customers.
